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Portfolio
Just a few of my writing projects...
With plenty of experience in fashion and lifestyle writing, sprinkled with a love for words, I can adapt my writing style to your needs.
Don't hesitate to ask me if you'd like to see more! My editorial work has also been published on Wallpaper*, Dazed Digital, British Vogue, ELLE UK, amongst others.
OMNES
Copywriting
I write engaging and fun email and social media copy for the sustainable fashion brand, including supply chain and materials information that is easily digestible. My role also includes writing product descriptions and editing existing copy to make it more compelling and accessible to a young, fashion-savvy audience.
UGG
CSR Content Writing
The Californian brand shares its corporate social responsibility strategy on a dedicated platform entitled Feel Good Future. I regularly contribute with insightful articles to update customers and the fashion industry about sustainability topics and share the brand's commitments to people and the planet.
Econyl
Blog posts
I write innovative blog posts for Aquafil's regenerated nylon brand Econyl for customers and brands that are interested in the circular economy. Topics include zero-waste fashion, greenwashing and bluewashing in the fashion industry, and tips for consumers on how to live more sustainably.
Ninety Percent
Content Manager
Working across all communications assets for the womenswear brand, I craft copy for the website (including product descriptions), newsletters, social media, adverts and other marketing collaterals. I create content considering product, lifestyle and responsible fashion storytelling that maximises reach, exposure and conversion. I'm also in charge of managing the content calendar and establishing the brand's tone of voice.
Swarovski
125th Anniversary Hub
Jewellery brand Swarovski launched a digital hub in 2020 made of different stories exploring the past, present and future of the brand. Swarovski needed a compelling and engaging website to showcase its achievements throughout the years and improve the brand's awareness. I co-managed the content plan with the editorial team, wrote inspiring stories for the fashion, jewellery and design pillars, and collaborated with the web developer on layouts and imagery to draw the reader in and increase traffic through social media and the e-commerce platform.
Silhouette
Blog Post
The brief for this blog post was to give makeup advice to Silhouette's eyewear customers and weave in makeup artist Bianca Hartkopf's beauty tips. My writing is inspired by one of the brand's photoshoots focused on trendy makeup and is directing the reader towards the ideal pair of glasses to buy on the platform that would fit each look best.
Eco-Age
Sustainability Consultancy
Eco-Age is a sustainability and communications agency working with brands to implement responsible practices into their business. I have written editorial articles for the digital magazine on the platform surrounding technology in fashion, ethical business models and social justice. The stories have to appeal to both consumers and businesses to support the agency side of Eco-Age as well.
Atelier Swarovski
Mother's Day Gift Guide
Atelier Swarovski needed a brochure to advertise its Spring/Summer 2020 range and encourage customers to buy a piece of jewellery as a gift for Mother's Day, while including an environmental message.
I worked collaboratively with graphic designers to create a compelling, yet subtle call to action and provide accurate and inspiring product descriptions that would drive sales
at this time of year.
